nothing in life is Free.

That’s not just a phrase.

It’s our truth.

At notFree, we believe that every choice, every win

, every bit of freedom carries a price.

Whether it’s time, effort, pain, or sacrifice — there’s always a cost.

Even the word freedom isn’t truly free.

It’s fought for, earned, defended, and sometimes lost.

No human, no dream, no creation exists without paying something in return.
We pay in energy, emotion, and the battles we fight inside our own minds.

Between London & Milan

Born from two cities of culture and creation, notFree operates between London and Milan — blending British edge with Italian craftsmanship.

Every cap we produce is made with premium New Era ©, hand-applied gemstones, and top-tier craftmanship stitching.

Each piece is one-of-one, designed to embody individuality and intention.

No mass production. No shortcuts.

Just precision, artistry, and purpose.